You can almost see China as the whole European continent.įor example, there are seven major dialects spoken throughout the country, which affect how people communicate. The trick is finding that balance between staying true to your brand while still resonating with the local audience and not losing its appeal.Ĭheck out our blog on localisation: Enlybee Blog on Localisation Chinese Localisation What is different about the Chinese market?Ĭhinese localisation marketing starts with understanding China Market:Ĭhina is not one homogenous market but a diverse place with many different cultures. A localisation strategy should be a crucial part of any company’s international business plan, which includes addressing customer behaviour, purchasing habits, and cultural differences in each country where they operate. Understanding the translation tools available in China is as important as having a localisation strategy in place for your China market entry plan. Common CAT tools include MemoQ, Trados, Wordfast Anywhere, etc. That is the use of computer systems or software to aid translators in editing and managing the translation pieces. while storing the previous translations for future use.ĬAT tool is the abbreviation of Computer-Assistant Tool. A translation memory tool can help the business translate different file formats such as web HTML pages, spreadsheets, PDF files, etc. It ensures a high-quality translation outcome in a timely fashion. A translation memory is a database that stores phrases, sentences, or paragraphs you have translated before. If you are tired of translating repeatedly, you may be interested in discovering what translation memory is. ITour Translation Chinese What is a Translation Memory/CAT Tool? The app will translate the calls at the same time.Ģ) With an independent cloud conference system, using this conference system for meetings will enable real-time voice translation in meetings.ģ) Professional translators can translate telephone translations and remote videos if the users ask and pay for them.Ĥ) Photo, listening mode, voice conversation, web, and text translations are all supported. ITourTranslator is another voice translation software in China that has high ratings among users, including its functions as follows:ġ) Users of this APP can make audio or video calls with friends on various social networking platforms such as WhatsApp, Wechat, Messenger, Line, Telegram, etc. However, this software only has the web version and cannot be downloaded on devices. Eudic Translation ChineseĬaiyun Translation has functions of simultaneous translation of Chinese, Japanese, and English, bilingual web browsing, literature translation, document translation, and video subtitle translation. Its function includes example sentences, collocations, synonym identification, corpus, word trends in the frequency of use, etc. Youdao Translate ChineseĮudic Dictionary is a multi-device (Android, iOS, Windows, Mac) supported software that can be ‘customised to import mdd/mdx format dictionaries’ and caters for ‘multi-device synchronisation’. And it supports photo, voice, simultaneous, live-action AR, online, and offline translations. Youdao supports translation in 107 languages to meet the needs of study, work, going abroad, and travel. Youdao Translate is also used in the Chinese market and is one of the most well-known among students and English learners. Baidu Translate includes authoritative Oxford and Collins dictionaries, covering a cumulative total of 21 million words, as well as numerous bilingual example sentences, video explanations, synonyms and antonyms, root words and affixes, synonym analysis, phrases, terminology, and explanations in English, and other dictionary resources. The Baidu Translate app is available for iOS and Android and is certified by the Chinese government.
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