![]() So as to empathise, we need to listen and listen attentively. In Rise of the DEO, Giudice and Ireland discuss the emerging role of design leadership and point out that humility is a characteristic of design-focused leaders who are willing to admit their own shortcomings as well as to abandon preconceived ideas for the good of the overall vision and goals. This is underscored in Rise of the DEO, a book by Maria Giudice, innovator and VP of Experience Design in Autodesk, and Christopher Ireland, ethnographer and CEO of design research firm Cheskin. When we adopt humility, we naturally improve our ability to empathise, because through humility we elevate the value of others above ourselves. We need to become aware of the primary goal of empathy in Design Thinking, which is to understand and experience the feelings of others. However, in order to empathise deeply, we need to tame and put aside our egos. Often in our education or workplace, we are taught to adopt an egocentric view of things and be firm in our opinions and thoughts. Most of us have a tendency to assert ourselves, which results in an imposition upon others, as well as having more concern about our own situation rather than the needs and concerns of others. This involves empathising with, engaging and observing the people-your target audience-you intend to help. In the Empathise stage, it’s your goal as a designer to gain an empathic understanding of the people you’re designing for and the problem you are trying to solve. ![]() The first stage in Design Thinking is often named the “empathise” stage – the following four stages are: Define, Ideate, Prototype and Test. Keeping these qualities and traits in mind, and learning to develop them, are key to forming a deep and genuine understanding of your users.Įmpathy is especially important in the first stage of any Design Thinking process. There are many interrelated qualities and characteristics that combine to develop a more empathic approach to engaging with others. Still, sometimes, being an empathic listener in a Design Thinking project is not as simple as it seems, because we are trained - whether consciously in our schools or workplaces, or subconsciously from our prior experiences - to form judgements and opinions about others rather than absorbing and understanding the raw data. Let’s go through the traits an empathic observer should possess-and some methods you can use to gain a deep understanding of the people for whom you are designing.Įmpathy is an innate quality in all people. It requires that we have a heightened awareness of other peoples’ needs, wants, motivations and goals. It requires humility so we can seek to abandon our preconceived ideas and biases. It requires a strong sense of imagination for us to be able to see through another person’s eyes. ![]() Empathy requires us to put aside our learning, culture, knowledge, opinions, and worldview purposefully in order to understand other peoples’ experiences of things deeply and meaningfully.
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